Nielsen estimates 47 per cent of US smartphone owners used online shopping apps during June

Americans are utilising their smartphones to shop online in greater numbers than ever before, new statistics from Nielsen have revealed.

In a blog post published August 6, the marketing and research company reveals that 47 per cent of smartphone owners in the US used online shopping apps like Amazon Mobile, Groupon and Shopkick to make purchases during June 2012.

That amounts to 45 million smartphone users accessing shopping and commerce applications to browse for products and services online during a single month.

‘Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing,’ said Nielson's director of telecom insights Don Kellogg.

"As more Americans use their smartphones while shopping and making purchases directly through apps, retailers should consider personalising their targeted offerings around the needs of individual consumers."

The news will be exciting for retailers around the world, as it reveals more information about the way consumers are embracing digital marketplaces to fulfil their shopping needs.

America is often at the forefront of the latest technological advancements, and Australian retailers with the infrastructure already in place to sell their products online are well positioned to take advantage of this growing opportunity in the future.

However with an increased use of online shopping and online payment methods comes an increased risk of cybercrime, as more people are choosing to submit their personal details and financial information online.

Any retailer which accepts payment card information, whether operating digitally or in standard brick and mortar stores, must understand their obligations when it comes to PCI DSS compliance.

The Payment Card Industry Data Security Standard (PCI DSS) is an on-going commitment to ensuring the safety and privacy of your customers, and it is well worth investing in this area both for your own reputation and to help prevent cybercrime incidents and security breaches in the future.

According to Nielsen's findings, the most popular online shopping application amongst American smartphone users is eBay Mobile, with an estimated 13,161,000 unique users accessing the app during the month of June.

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