The growing popularity of tablet devices amongst Australian consumers has been highlighted by a new report from Telsyte released today (September 4).
According to the Telsyte Australian Media Tablet Study 2012 Half Year Update, the Australian media tablet market grew an astonishing 188 per cent year-on-year in the first half of 2012, with the current population penetration of these devices sitting at 15 per cent.
Telsyte expects around 2.37 million tablet devices will have been sold by the end of the year and that more than 50 per cent of the Australian population will be using a media tablet by the end of 2016.
said Telsyte research director Foad Fadaghi.
The news will be exciting for the online retail industry, as tablet devices have proven to be a popular platform for shopping over the internet both at home and in public.
However it is important for these retailers to also remember that any organisation which accepts credit or debit card payments – whether they are operating online or in standard brick and mortar stores – must adhere to the Payment Card Industry Data Security Standard (PCI DSS).
For this reason, businesses looking to prepare themselves for the next wave of tablet penetration and position themselves to accept user payment card information in the future would be wise to take the time now to ensure they are meeting PCI DSS compliance obligations.
Telsyte has also predicted that Apple will remain the dominant market leader in this area throughout 2012 and into 2013, driven by the anticipated release of a rumoured smaller form iPad scheduled for later this year.