New statistics from Roy Morgan Research have revealed that Apple Mac computer users are more likely to make online purchases than their Windows using counterparts.
The data, released September 10, found that 51 per cent of Australian Apple Mac users who are above the age of 14 are now using the Internet to purchase goods at least once during an average four week period.
That is compared to 37 per cent of Windows users who claim to shop online at least once a month.
said Roy Morgan Research industry director of Mobile, Internet and Technology Andrew Braun in a statement.
Mr Braun noted the findings may suggest that online retailers should prioritise the targeting of Apple users when considering their digital marketing strategy.
Regardless of which operating system users choose to utilise, it s hard to deny that online retail is quickly becoming a source of great financial return for savvy businesses.
However it is also important to note that operating in the digital sphere increases the risk that a retailer will be impacted by cybercrime.
Roy Morgan also found that Apple users are more likely to utilise their smartphones to shop online in comparison with Samsung and Nokia owners.
According to Mr Braun, 24 per cent of Apple iPhone owners shop online via their phone over an average four week period.
More than 15,000 Australians were included in the survey, which took place between July 2011 and June 2012. Of that number, the vast majority – 14,239 – were Windows users. However more than 1,400 Apple users were also included.