As digital platforms become more common across Australia, the responsibility is now with organisations to make sure they handle customer data effectively and keep on top of vulnerability management.
This is according to the PricewaterhouseCoopers (PwC) Entertainment and Media Outlook, which showed that online purchases are on the rise, creating new challenges for businesses.
Citing figures from the Australian Bureau of Statistics, the group said that between 2011 and 2012, there were 1.3 million new subscribers connected to the internet via DSL, cable fibres, satellite, fixed wireless or mobile wireless.
Not only this, data downloads increased 51 per cent over the course of the year from 274,000 terabytes to 415,000 terabytes.
David Wiadrowski, PwC's technology, infocoms, communications and entertainment leader, explained that in light of this increased activity, it is becoming easier to capture personal data.
He pointed towards changes that are to be implemented next year, which make it even more important for organisations to comply with data protection laws.
Mr Wiadrowski commented: "The onus is now on all organisations that collect, store and manage personal data to do so openly and transparently.
"Failure to do so could result in a fine of up to $340,000 for individuals and $1.7 million for businesses."